Hey, I’m VINNIE.

I UNLOCK MORe REVENUE FOR YOUR BUSINESS AND HELP YOU MEET YOUR GOALS.

My Approach

PARTNERSHIPS

I believe in becoming a true extension of your team through trust and transparency. My collaborative approach ensures I am not just a vendor, but an invested partner fully aligned with your business goals and vision.

Deep Insights

I excel at extracting meaningful patterns from complex data, transforming raw numbers into actionable strategies. My expertise lies in connecting analytics to real business outcomes that drive measurable growth.

INNOVATION

In today's lightning-fast digital landscape, adaptability is crucial. I continuously monitor emerging trends, implement cutting-edge strategies, and pivot quickly to keep your brand ahead in an ever-evolving marketplace.

Experiments

Systematic testing unlocks incremental value. My rigorous experimental approach identifies untapped opportunities, optimizes performance, and drives continuous growth—turning small wins into significant competitive advantages.

  • 10+ Years of Experience

    Digital Marketing & Ecommerce

  • $50M+ Annual Ad spend

    Overseen and Managed

  • 200+ Successful Client Campaigns

    Across multiple industries

BRands I HAVE WORKED WITH

Services

  • Robust analysis of your digital marketing performance, identifying inefficiencies, opportunities, and actionable insights to optimize ROI across channels and increase conversion rates.

  • Data-driven roadmaps aligning your brand objectives with innovative digital solutions. Custom frameworks to enhance customer acquisition, retention, and lifetime value through integrated channel approaches.

  • Advanced statistical modelling to quantify cross-channel impact and attribution. Reveals true marketing effectiveness, isolates channel contributions, and identifies optimal investment allocation for maximum returns.

  • Predictive analytics that project growth trajectories and scalability potential. Uses historical patterns and market variables to forecast performance outcomes, helping brands invest confidently in expansion.

  • Strategic consulting on AI tools and technology implementation to deliver competitive advantages and operational efficiency.

Get in touch

ABOUT

Digital marketing leader with a scientific background and over 10 years of experience driving transformative results in ecommerce. I specialise in optimising and unlocking value across the customer journey, revolutionising how brands engage digital audiences through data-driven strategies, AI implementation and creative excellence.

My career is defined by pushing the boundaries of digital marketing innovation while building award-winning teams and developing hands-on strategies that drive ecommerce transformation. I don't just analyse data—I dive deep, uncovering insights that deliver exceptional results.

Combining scientific rigour with strategic marketing leadership, I create meaningful customer experiences for established brands and innovative startups alike. My approach? Empower talented professionals, leverage emerging technologies, and always think beyond the conventional.