Hey, I’m VINNIE.
I UNLOCK MORe REVENUE FOR YOUR BUSINESS AND HELP YOU MEET YOUR GOALS.
My Approach
PARTNERSHIPS
I believe in becoming a true extension of your team through trust and transparency. My collaborative approach ensures I am not just a vendor, but an invested partner fully aligned with your business goals and vision.
Deep Insights
I excel at extracting meaningful patterns from complex data, transforming raw numbers into actionable strategies. My expertise lies in connecting analytics to real business outcomes that drive measurable growth.
INNOVATION
In today's lightning-fast digital landscape, adaptability is crucial. I continuously monitor emerging trends, implement cutting-edge strategies, and pivot quickly to keep your brand ahead in an ever-evolving marketplace.
Experiments
Systematic testing unlocks incremental value. My rigorous experimental approach identifies untapped opportunities, optimizes performance, and drives continuous growth—turning small wins into significant competitive advantages.
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10+ Years of Experience
Digital Marketing & Ecommerce
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$50M+ Annual Ad spend
Overseen and Managed
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200+ Successful Client Campaigns
Across multiple industries
BRands I HAVE WORKED WITH
Services
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End-to-end performance marketing management optimising paid campaigns across all channels, focusing on measurable results, cost efficiency, and scaling profitable customer acquisition strategies.
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Robust analysis of your digital marketing performance, identifying inefficiencies, opportunities, and actionable insights to optimize ROI across channels and increase conversion rates.
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Data-driven roadmaps aligning your brand objectives with innovative digital solutions. Custom frameworks to enhance customer acquisition, retention, and lifetime value through integrated channel approaches.
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Advanced statistical modelling to quantify cross-channel impact and attribution. Reveals true marketing effectiveness, isolates channel contributions, and identifies optimal investment allocation for maximum returns.
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Predictive analytics that project growth trajectories and scalability potential. Uses historical patterns and market variables to forecast performance outcomes, helping brands invest confidently in expansion.
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Strategic consulting on AI tools and technology implementation to deliver competitive advantages and operational efficiency.
from the lab
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Media Mix Modelling
You’re spending millions. Do you actually know what’s working?
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Winning the efficiency game
Smart fixes for a leaky marketing bucket.
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UMM: Not another Acronym
Unified Marketing Measurement removes the fog around what's working today and what will drive performance tomorrow.
Get in touch
ABOUT
Digital marketing leader with a scientific background and over 10 years of experience driving transformative results in ecommerce. I specialise in optimising and unlocking value across the customer journey, revolutionising how brands engage digital audiences through data-driven strategies, AI implementation and creative excellence.
My career is defined by pushing the boundaries of digital marketing innovation while building award-winning teams and developing hands-on strategies that drive ecommerce transformation. I don't just analyse data—I dive deep, uncovering insights that deliver exceptional results.
Combining scientific rigour with strategic marketing leadership, I create meaningful customer experiences for established brands and innovative startups alike. My approach? Empower talented professionals, leverage emerging technologies, and always think beyond the conventional.